Privacy Policy
Last updated: 01/01/2026
This Privacy Policy applies to Pegasus Feed (“we”, “us”, “our”). We are committed to protecting and respecting your privacy. This Policy governs how we collect, use, store, and protect any personal data you provide when using our website or purchasing goods from us.
If you have any questions regarding this Policy or your personal data, please contact us at:
pegasusfeeds1@gmail.com
What Data We Collect
We may collect and process the following data about you:
● Information you provide directly, for example when placing an order or contacting us:
○ Name
○ Billing and delivery address
○ Email address
○ Telephone number
○ Order details and purchase history
● Automatically collected information when you use our website:
○ IP address
○ Browser type and version, device information, browser usage data
○ Cookies and similar tracking technologies
We do not store full payment card details on our site. Payment information is processed securely by our payment provider.
Why We Collect It & Our Lawful Bases
We collect and use your data for the following purposes:
| Purpose | Lawful Basis |
|---|---|
| To process and fulfil your orders (including delivery) | Performance of contract |
| To communicate with you (order confirmations, updates, customer service) | Performance of contract / legitimate interest |
| To manage returns or refunds if requested | Legitimate interest / contract fulfilment |
| To maintain records for legal, tax or accounting purposes | Legal obligation |
| To improve our services, website functionality and user experience (via analytics) | Legitimate interest |
| With your consent, to send marketing communications (e.g. newsletters, promotions) | Consent |
Who We Share Data With
We may share personal data with
● Third-party payment processors (only for payment processing)
● Delivery personnel (for order fulfilment)
● Our internal staff for order fulfilment, customer service, and record-keeping
● Accountants or legal advisors (when required for legitimate business, tax, or legal purposes)
We will never sell your personal data to any third party.
Data Transfers Outside the UK / EEA
If we transfer any personal data outside the UK or European Economic Area (EEA), we will ensure appropriate safeguards are in place (for example Standard Contractual Clauses) to comply with data protection laws.
Data Storage & Retention
● We retain order records, delivery and billing information for up to 6 years (or longer if required by law) to comply with tax and accounting obligations.
● We keep other personal data only as long as necessary to fulfil the purpose for which it was collected (for example, processing your order, handling returns, or providing customer service).
● Once data is no longer needed, we securely delete or anonymise it.
Your Rights
Under UK data-protection law (UK GDPR & Data Protection Act 2018) you have the following rights:
● The right to access the personal data we hold about you (“subject access request”)
● The right to request correction of inaccurate data
● The right to request deletion of your data (“right to be forgotten”) where we no longer
have a lawful reason to keep it
● The right to restrict or object to certain processing (e.g. marketing)
● The right to data portability (where applicable)
● The right to withdraw consent for processing where consent is the lawful basis
If you wish to exercise any of these rights, contact us at pegasusfeeds1@gmail.com.
Cookies & Tracking
Our website uses cookies and similar technologies to:
● Recognise you when you return to our site
● Improve website functionality and performance
● Analyse how you use the site, helping us improve user experience
We will ask for your consent before placing non-essential cookies (e.g. analytics or marketing cookies), via a cookie banner or consent mechanism. You may manage or withdraw your consent at any time using your browser settings.
Security
We take appropriate technical and organisational measures to protect your personal data
from unauthorised access, loss, theft, or damage. Access to personal data is limited to those
who need it for business or legal reasons.
If a data breach occurs that impacts your personal data, we will notify the relevant regulatory
authority and affected individuals where required under law.
Changes to This Privacy Policy
We may update this Policy from time to time (for example, to reflect changes in our business or legal requirements). When we do, we will post the updated Policy on our website, with a revised “Last updated” date.
By continuing to use our website or services after changes are posted, you accept the updated policy.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:
pegasusfeeds1@gmail.com